Check this page for answers. Or, you can call us at 678-608-0420

Is Wela Free?
The technology platform is FREE to use. The only time you would be required to pay a fee is if you ever decide to have Wela Strategies manage your investments for you. Otherwise, you go and enjoy at the best cost of all… FREE.
What is Wela?

Imagine a world where you are given financial advice, in real-time, in real world scenarios, personalized to YOU.

Wela is changing the way financial advice is delivered. By combining data driven mobile technology with real human advisors, Wela is able to provide instant feedback on how your daily actions affect your longterm financial goals.

This holistic financial experience meets anyone's needs...From defining an investment strategy, to cashflow management, to budgeting, to learning saving and debt relief tactics.


How do I reset my password?
From the log in screen you can click the button “Forgot Password?” and an email will be sent to the particular email address for which you are trying to log in. From the email you will be prompted through the appropriate steps to set up a new password.
How do I refresh my account balances?
Click the gear icon within the left hand navigation bar. Once you have clicked this two buttons will appear next to each account. Click the arrow that next to the account you want to refresh. Given the platform a little bit of time to do a refresh, but after a minute or so your accounts should be refreshed.
What is Benjamin?
Benjamin is the personification of our digital advising algorithm.

Benjamin is able to run a complete analysis as soon as you link an account of any kind to our web or mobile application. This will you improve the accuracy and output of your Daily Spend Limit and tracking of your goals.

If you choose not to link an account, he will still be able to set a defined Daily Spend Limit by merely gauging your personally defined household income.

Along with these foundational metrics, Benjamin will also be able to deliver personalized insights on demand to help you stay on track to reach your daily, weekly, and monthly goals.

How do I set up a budget?
We have worked hard to figure out a way to make budgeting more understandable and also to help make it more prevalent in individuals day to day activities. That is why we created Benjamin as our budgeting tool. Once you activate Benjamin, he will provide you with a Daily Spend Limit. This will be a number that allows for you to cover everyday expenses along with the financial goals that you have set. Thus, you are now able to budget by incorporating both your expenses and your longer term financial goals. Everyday Benjamin will calculate what your daily spend was for that day and provide you a list of the transactions. This way you can actively budget on a daily basis and understand if you are progressing towards your savings goals. We feel that this is a better way to budget as opposed to waiting till the end of the month to understand whether or not we have successfully kept to our budget.
How do I delete an institution?
Click the gear icon on the left hand navigation. Then next to the account you want to delete click the gear looking icon. Once this has been clicked a modal will appear that will have a button for you to Delete the specific account.
I need to speak with a financial adviser and also need someone to help me with Wela.
Set up a time here to speak with an advisor - Setup a Call
How long does it take for the “game plan” to be posted?
We try to get them finished up within 24-48 hours. When your game plan is finished you will receive an email from the advisor who helped put together the game plan. This will allow for you to schedule a time to review the plan with the advisor who prepared the game plan. If you need to make changes to your game plan, you can email and let them know that you want to make adjustments. We will inform the advisor preparing the game plan so that they can reach out to you.
I entered all of my accounts and initially amounts were showing under account allocation, but now they aren’t.
The amounts for asset allocation and account allocation should show upon linking up your accounts. If they do not show, try to refresh the page and make sure that all of your accounts are in good standing (have a green bar within the left hand navigation). If you have refreshed the page and all of your accounts are in good standing and you still don’t see any information in the asset allocation or account allocation section, please send a note to
How do I add my liabilities and other bills to my dashboard?
If you would like to add liabilities like mortgages and other debt to the dashboard, click the “+” icon within the left hand navigation bar. Then type in the institution name for the particular liability. After this you will be asked to put the username and password used on the institution's site. This will help to get your accounts securely linked to the platform. As of this time we do not provide bill paying services on the platform. So, bills like your utility bills and such are not able to be tracked on the platform.
How to start an investment account?
When you are logged into your Wela portal you will click “Invest” in the upper navigation bar. This will take you to the invest page where you can click “Invest” now. You will be prompted with some questions to help us determine the appropriate risk tolerance for your situation. Afterwards Wela Strategies will provide a recommended asset allocation. From here you can begin to open your investment account or you can speak with one of Wela Strategies financial advisors to make sure that the investment allocation is truly appropriate for you. Once you begin the paperwork process you will provide the necessary information to get your account opened and then you will be able to electronically sign the paperwork. Wela Strategies uses a company called DocuSign to help with electronic signatures. To ensure the highest protection when opening accounts, all of our users must verify some identification questions provided by DocuSign to ensure you are who you say you are. This helps to protect you and then will allow for you to sign the documents.
How do I add a manual account?
When logged into your Wela portal just click the “+” icon within the left hand navigation bar. Once the account screen pops up you will see an option to “Add a Manual Account” below the logos of the financial institutions. Click this and you can then add a manual account and appropriately categorize it. Remember, if you are adding a credit card account or a liability account make sure the amount you put in is a negative… otherwise this amount will be added to your Net Worth which would mean that you would have an incorrect net worth.
How do I delete my account?
Well, we don’t want you to do that… but if you truly want to stop using Wela, just shoot us an email at and we will get your account deleted. And we will probably ask why you left, so that we may improve the product moving forward.
How do I setup a goal in my Benjamin dashboard?
Within your Benjamin page you will see the option “+ Create New Goal” which when clicked allows for you to set a new personal goal.
How do I setup Benjamin?
When logged into your user portal you will see “Benjamin” on the top navigation bar. When you click this you will see the opportunity to activate Benjamin. Once this is clicked, Benjamin will begin to analyze your income and spending to help kick off the on boarding for Benjamin. Benjamin is most effective when you have all of your accounts set up, because he will be analyzing your income and expenses and determining what goals you need to set based on that. You will move through the on boarding after Benjamin calculates your income and expenses (which you can override)... He will then suggest what you should save for your 4 core financial goals based on the information provided. Then you will have the opportunity to determine what personal goals you would like to save towards. After you click “Done” with the entire on boarding process you will see what Benjamin has calculated your Daily Spend Limit to be. This is calculated as to what you should focus on spending every day in order to be able to save the necessary amounts at the end of each month towards your other goals.
How do I log out of my account?
When logged into your user portal click the arrow in the top right part of the screen (next to your user picture). At this point a box will appear with different options. Scroll to the bottom of this box and you will find the option to “logout”.
How do I log into my account?
Go to and click on the Login button in the top right part of the navigational bar. This will take you to a screen where you will need to put in your email address and password that were used when you created your Wela account.
How do I setup my Wela account?
Click the button in the top navigation labeled “Get Our Free App” and use your email address and phone number to create a user profile. After creating a profile you will be asked for some more information before being prompted to link up your accounts.
How quickly can I liquidate my investments?
Wela Strategies can liquidate your assets any day that the markets are open. If the customer would like to have their monies deposited into their checking accounts, we tend to ask for 3 days in order to allow for trades to settle. But in any emergency or quick need for cash we can get the cash to customers next day.
Who holds my money?
Pershing Investments. They are a subsidiary of Bank of New York Mellon. If you decide to have Wela manage your investments then we open an account with Pershing. Wela does not hold any monies, our clients just give us the ability to make changes to the specific investments they hire us to manage. The benefit of partnering with a big firm like Pershing is the security to know that each customer's money is safe at the custodian.
Can Wela optimize my taxes?
We are not a CPA or a tax advisory firm. We have many contacts that can help you understand your tax situation and help with tax projections, but Wela nor Wela Strategies does not specifically optimize taxes. We do provide insights from partners of ours that help people understand what can be done for taxes. And then from an investment management standpoint, we look to help people understand what different decisions mean to their future tax situation.
Can Wela help reduce my debt?
Wela provides insights on how you can look to reduce your debt. We believe that knowledge and actionable steps is the key to helping someone longer term… hence the saying “you teach someone to fish, they eat for a lifetime… you catch someone a fish they eat for a night”... we are all about helping people understand what it takes to reduce debt. Then we look to help them monitor this with our Benjamin feature and creating a daily spend limit that helps you understand what is necessary to get to debt zero.
Can I track all my finances?
Yes, you can link up your accounts from over 19K financial institutions. This includes investment accounts, credit cards, banking accounts, liability accounts like student loan debt or a mortgage and also your home value utilizing the Zestimate provided by Zillow.
Who is Wela right for?
The individual who wants to consider their entire financial plan when it comes to making financial decisions and wants someone they can talk to and who understands their situation. Someone that is goal oriented and focused on creating a better financial situation for themselves.
What is Wela’s financial strategy?
We believe it’s necessary to get your financial foundation solid and then focus on consistently saving and sticking to a passive investment strategy. We believe it is core to have credit card reduced to a reasonable level, your emergency reserve built up to at least 3 months worth of expenses and then starting to save towards your retirement.
What tools are available?
Link all your accounts in one place, receive a personalized financial game plan, set up Benjamin (which helps determine, set and track core financial goals and personal goals like saving for college or saving for retirement). See how much you will need saved by retirement, get help on your 401k allocation.
What does Wela mean?

Wela is an Old English word meaning wealth or prosperity. We chose this name because the word wealth can be intimidating and limiting. We believe everyone’s definition of “wealth” is different. Whatever your definition, we’re here to help you achieve Wela.

How much does Wela Strategies cost?

The goal of Wela is to give everyone access to free financial advice. It is free to set up an account, and use our tools to help you track and work towards your financial goals. You can also always access a financial advisor for your financial questions, and to help set up your unique financial game plan.

If you decide to become an investment client of Wela Strategies, an annual fee is charged based on the assets under management. See the table below for the breakdown of the annualized fees.


Account Size

Annual Fee

$0 - $250,000


$250,000 - $500,000


$500,000 - $1,000,000



Speak with Wela.

The total fee will be based on an aggregate of all portfolios under management with advisor and any affiliate of advisor. Fees are calculated based on market value at the close of the last business day of each calendar quarter (i.e. March, June, September and December). Fees are due in arrears or at the end of each calendar quarter.

Does Wela Strategies have a minimum account size for investing?
Wela Strategies has no minimums. Whether you have $5,000 or $500,000, Wela strives to provide each person high quality, personalized service regardless of the account size. If you have less than $10,000 we won't bill or manage the assets, but we can get you started towards all those investment goals you may have.
I’d like Wela Strategies to manage my investments. How do I get started?

If you’re ready to start investing with Wela Strategies you’ll need to first sign up for a Wela account. Once you’re inside the portal you can click on the My Advisor tab at the top of the page.

At the bottom of the page you will click the button that says, “Invest Now” which will open up a questionnaire.

This questionnaire will help find an investment strategy that best suits your preferences and needs. Once you have filled it out, you’ll be taken to a screen which will give you a breakdown on how Wela Strategies would suggest that you invest. From here you can either choose to discuss your allocation with your personal advisor or you can choose to move forward with opening an account.

If you choose to meet with your advisor, you’ll be prompted to schedule a meeting by either chatting online with your advisor, or having a video conference call or phone call to discuss your allocation with your advisor.

If you’re ready to open your account, you’ll just need to select this option and click the “Save & Next” button. From here you’ll be prompted to fill out information on the type of account you want to open at Wela along with the account details needed to get started.

Can I rollover an old 401k?
Of course! We are working now to add this function to the website, but for now we’re going about this the old fashion way. Contact your financial advisor through your Wela account, so we can walk you through the easy but necessary steps of moving the 401k from your employer’s plan into your IRA.

IRA Rollover Considerations

 It is important for you to understand many employers permit former employees to keep their retirement assets in their company plan.  Also, current employees can sometimes move assets out of their company plan before they retire or change jobs.  In determining whether to complete the rollover to an IRA, and to the extent the following options are available, you should consider the costs and benefits of each.

 An employee will typically have four options:

Leave the funds in your employer's (former employer's) plan.

Move the funds to a new employer's retirement plan.

Cash out and taking a taxable distribution from the plan.

Roll the funds into an IRA rollover account.

 Each of these options has advantages and disadvantages and before making a change we encourage you to speak with your CPA and/or tax attorney.

 If you are considering rolling over your retirement funds to an IRA for us to manage it is important you understand the following:

Determine whether the investment options in your employer's retirement plan address your needs or whether you might want to consider other types of investments.

Employer retirement plans generally have a more limited investment menu than IRAs.

Employer retirement plans may have unique investment options not available to the public such as employer securities, or previously closed funds.

Your current plan may have lower fees than our fees.

If you are interested in investing only in mutual funds, you should understand the cost structure of the share classes available in your employer's retirement plan and how the costs of those share classes compare with those available in an IRA.

You should understand the various products and services you might take advantage of at an IRA provider and the potential costs of those products and services.

It is likely you will not be charged a management fee and will not receive ongoing asset management services unless you elect to have such services.  In the event your plan offers asset management or model management, there may be a fee associated with the services that is more or less than our asset management fee.

Our strategy may have higher risk than the option(s) provided to you in your plan.

Your current plan may offer financial advice, guidance, and/or model management or portfolio options at no additional cost.

If you keep your assets titled in a 401k or retirement account, you could potentially delay your required minimum distribution beyond age 70.5 (70 ½).

Your 401k may offer more liability protection than a rollover IRA; each state may vary.

Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA assets have been generally protected from creditors in bankruptcies. However, there can be some exceptions to the general rules so you should consult an attorney if you are concerned about protecting your retirement plan assets from creditors.

You may be able to take out a loan on your 401k, but not from an IRA.

IRA assets can be accessed any time; however, distributions are subject to ordinary income tax and may also be subject to a 10% early distribution penalty unless they qualify for an exception such as disability, higher education expenses or the purchase of a home.

If you own company stock in your plan, you may be able to liquidate those shares at a lower capital gains tax rate.

Your plan may allow you to hire us as the manager and keep the assets titled in the plan name.

It is important that you understand the differences between these types of accounts and to decide whether a rollover is best for you. Prior to proceeding, if you have questions contact an investment adviser representative.

What are ETFs?
Exchange Traded Funds are professionally managed pooled vehicles that invest in stocks, bonds, short-term money market instruments, other mutual funds, other securities or any combination thereof. ETFs trade on an auctionable market.  Therefore, there is more price fluctuation with ETFs than with mutual funds since ETFs trade throughout the day, whereas mutual funds are priced once a day.  Also, since most ETFs only mirror a market index, such as the S&P 500, they won't outperform the index. While ETFs generally provide diversification, risks can be significantly increased for funds concentrated in a particular sector of the market, or that primarily invest in small cap or speculative companies, use leverage (i.e. borrow money) to a significant degree, or concentrate in a particular type of security rather than balancing the fund with different types of securities.  Like any other investment, ETFs have risk including the possible loss of principal.